PipeDream is an independent Melbourne theatre company that embraces it's name. Bursting with young talent, we created their identity to match their enthusiastic and low-budget approach to creativity. Their identity was entirely constructed from coloured plastic drinking straws; including an 80 character custom typeface. We also completed branding for their 2007 season, constructing a series of drinking straw objects for each play, as well as a website at http://pipedream.org.au.
Left: Teaser for a PipeDream production in an underground carpark. Right: Outtakes feat. Jonno
PipeDream Custom Typeface - $36 of drinking straws were used...
Pipe Chart - Straws can be used for anything!
Business Cards - Customized for each board member.
Illuminated Signage in Daylight - Again constructed from straws.
Illuminated Signage at Nighttime - Lit up with EL wire.
Promotional Images - Images for the 2007 season.
Excerpt from Sponsorship Package - Neo Sans is the supporting face.
PipeDream Website - http://pipedream.org.au